29Rooms x Kraft Foods
Imagine The Dessertabilities
Creative Strategy / Art Direction / Copywriting
When Kraft Foods introduced their latest product innovation in 2018, they supplemented the main media campaign Hersheys Milk Chocolate and Reese’s Peanut Butter Dairy Whipped Topping
People often think of whipped cream only at the holidays… but Kraft wanted to open the endless world of possibilities of sweet treats.
The campaign imagery inspired the creative development of the 29Rooms activation.
