HASBRO : BEYBLADE X

2024

The live event activation tour popped up at high-traffic public locations like the Mall of America in Minneapolis, MN.

Custom product displays, signage, and brand ambassador uniforms designed using the assets & guidelines provided by the global brand team.

The experience was designed for young people 8 to 11 years old, although it proved to be popular with “kids” of all ages.


2023 : Beyblade Burst

LIVE EVENT ACTIVATION @ HASBRO HEADQUARTERS

CONCEPTUAL DEVELOPMENT

CONCEPT ART : 3D RENDERING

CONCEPT ART : 3D MODEL WITH CUSTOM GRAPHICS (BEFORE RENDERING)


CAMPAIGN ACTIVATION : LIVE EVENTS