HASBRO : BEYBLADE X
2024
The live event activation tour popped up at high-traffic public locations like the Mall of America in Minneapolis, MN.





Custom product displays, signage, and brand ambassador uniforms designed using the assets & guidelines provided by the global brand team.
The experience was designed for young people 8 to 11 years old, although it proved to be popular with “kids” of all ages.
2023 : Beyblade Burst
LIVE EVENT ACTIVATION @ HASBRO HEADQUARTERS
CONCEPTUAL DEVELOPMENT
CONCEPT ART : 3D RENDERING
CONCEPT ART : 3D MODEL WITH CUSTOM GRAPHICS (BEFORE RENDERING)