MKG / EXPERIENTIAL MARKETING

Delta Air Lines

Sponsorship Activation / Creative Strategy / Art Direction / Copywriting / Event Production

In the fall of 2007, Delta reemerged from bankruptcy and needed to reintroduce the brand to their business traveler customers traveling through NYC. MKG Productions was tasked with creating an immersive pop-up experience in the heart of midtown Manhattan, and Jeff was hired on a six-week freelance contract as an Assistant Location Manager. Six weeks turned into six months… and the relationship with Delta only grew deeper and wider.