Good Foods : Summer Festival Tour

Using the existing Brand Guidelines and Graphic Assets, GeoffWithaJ helped lead a collaborative creative development process for an all-new live event festival activation. Beginning with blue-sky conceptual exploration, we first explored a variety of activation elements arranged in various footprint configurations. THE Client Brief required modularity and versatility, with the need for the experience to travel.

PHASE ONE

BLUE SKY CONCEPT EXPLORATION

PHASE TWO

PRODUCTION DEVELOPEMENT

Customizing a retro-inspired Airstream Bambi Trailer

PHASE THREE

PUBLIC ACTIVATION

Peachtree Festival - Atlanta, GA