YOPLAIT NATIONAL SINGLE PARENTS DAY

 To celebrate hard-working Single Parents ever where, Yoplait wanted to activate the widely unknown holiday National Single Parents Day. We were tasked with concepting, designing, and producing a multi-faceted experiential marketing campaign with a heavy emphasis on digital media content creation.

We partnered with Ralph’s Grocery Markets to takeover a location in Dowey, CA for a daylong celebration of Single Parent Shoppers. From dedicated parking spots to express checkout lanes, we did everything possible to make the sometimes daunting chore of grocery shopping a little easier and more enjoyable.

We also handed out “tokens of appreciation” that shoppers could flash as their “VIP Badge of Honor” to receive special perks like gift certificates.