Watkins World Record-setting Cake

To celebrate the brand’s 150th Anniversary, we designed and built the show-stopping confectionary centerpiece that set an official Guinness World Record in 2018. The story lives on to this day, as featured in the CBS Sunday Morning segment here: (skip to 5:15 for Svedvik Collective x Watkins).

For adjudicators from Guinness World Records, it takes some record-setting nerves to judge a world-record attempt as successful. Guinness may get a thousand ...