Refinery29 presents 29Rooms

Sponsored Creative Canvases  

I was hired as a remote freelance Creative Director working virtually with teams in NYC and LA from my home office in Houston, TX. My job was to very quickly learn the Refinery29 / 29Rooms Brand Guidelines, meet my internal team(s), and start interpreting client briefs asap.

The process story continues here. After Client Kick-Off Calls, I would do research to learn all I can about the brand, the competition, etc. Then my brain starts to bubble with little pops of baby ideas.

I write EVERYTHING down. Do more research. Pull inspiration / reference image. Make moodboards.