THEATRE UNDER THE STARS

DIRECTOR OF MARKETING / BRAND EVOLUTION / ADVERTISING / SALES / PUBLIC RELATIONS / MEDIA RELATIONS

As the nonprofit theatre company approached the organization’s 50th Anniversary season, I was tasked with reinvigorating the brand from the inside out. Through a period of research and discovery, I assessed the available resources and potential opportunities to reimagine the entire Marketing Philosophy. With a significant focus on audience development and targeted digital communications, we improved the brand image with audience and critics alike.