YQ by Yoplait
Creative strategy / design / Print Production
In the summer of 2018, yoplait introduced a new low-sugar / high protein yogurt to the market, and to help seed awareness AMONG a target audience of fitness-minded active young people, the activated at the idea world conference in San diego, ca.
We helped create the first real-world application of the new brand identity and put the style guide into practical use in the real-world.
